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PRODUCT THINKING & DESIGN.
FOR THE LOVE OF CREATING PRODUCTS AND EXPERIENCES THAT ENHANCE THE WORK AND LIFE OF OTHERS.

BIO 024

JAVIER SALIDO

Twenty years ago, immersed in my favorite video game, I discovered a passion for understanding and redesigning digital interfaces. Since then, I've been crafting digital products and collaborating across diverse industries, from automotive to fashion, startups, and Government Entities, among others. The excitement for continuous learning fuels my journey as I navigate the ever-evolving design landscape.

EXPERIENCE

MullenLowe U.S.

Senior Experience Designer

New York • Jul 2021 - Present

Propelland

Senior Designer

San Francisco • Feb 2020 - Jul 2021

MullenLowe U.S.

Senior Designer

New York •  Aug 2017 - Sep 2019

The Brand Collective

Digital Design Lead

Miami •  Dec 2016 - Aug 2017

Social Noise

Design Team Lead

Madrid •  Feb 2012 - Dec 2016

Wizyu

Co Founder

Madrid •  Dec 2010 - Jun 2011

Perfil Creativo

Designer

Madrid •  Nov 2007 - Dec 2010

Clip Design

Junior Designer

Madrid •  Jun 2006 - Nov 2007

Sanson y Dalila

Junior Designer

Madrid •  Jan 2004 - 2006

Throughout my extensive career, I've successfully managed teams of up to 20 individuals and handled project budgets ranging from $20,000 to $1 million. My daily mission revolves around leveraging design thinking to assist clients in tackling real-world business challenges and fostering growth within their organizations.

For me, it's all about diving in and figuring out the project requirements and goals. I typically engage in a thorough exploration to gain a better understanding of the project's needs and objectives. This process often entails conducting stakeholder interviews, delving into user research, performing competitive analysis, and crafting user personas.

Discover

I craft a complete design system that defines the project's visual style. This involves covering components, layouts, UI elements, and style guidelines to ensure a consistently evolving design through a unified and well-organized system.

Deliver

In the develop phase, I breathe life into the design. This involves breaking things down into smaller elements, which eventually come together to form components and complete pages. It's like working with building blocks that piece together to create a design system, one that will keep evolving as the project continues to grow.

Develop

In this phase, I get to explore the creative playground. Guided by the project's goals and requirements, I experiment and define the visual style and user experience. My tasks usually include creating Moodboards, Color Palettes, Typography choices, Imagery selection, designing Layout Structures, and crafting UI elements.

Explore & Define

PROCESS & THINKING

I am enthusiastic about creating a systematic journey that clearly defines the process of each project. I use these four pillars as my journey map to get the most out of each phase.

PROCESS & THINKING

  • For me, it's all about diving in and figuring out the project requirements and goals. I typically engage in a thorough exploration to gain a better understanding of the project's needs and objectives. This process often entails conducting stakeholder interviews, delving into user research, performing competitive analysis, and crafting user personas.

  • In this phase, I get to explore the creative playground. Guided by the project's goals and requirements, I experiment and define the visual style and user experience. My tasks usually include creating Moodboards, Color Palettes, Typography choices, Imagery selection, designing Layout Structures, and crafting UI elements.

  • In the develop phase, I breathe life into the design. This involves breaking things down into smaller elements, which eventually come together to form components and complete pages. It's like working with building blocks that piece together to create a design system, one that will keep evolving as the project continues to grow.

  • I craft a complete design system that defines the project's visual style. This involves covering components, layouts, UI elements, and style guidelines to ensure a consistently evolving design through a unified and well-organized system.

Kate Crotty

Javier is one of the most talented designers I have had the pleasure to work with in my career. He truly understands how to build beautiful and thoughtful designs while also respecting and collaborating with other team members and their disciplines (user experience, content, etc). He is an amazing person and truly a great person to work with. Anyone would be lucky to have them on their team.

Rafa Torres

Javier is an explosion of talent and creativity. I believe there is no phrase that describes his qualities in the field better. From conceptualization to delivery, he is one of the people who seems to have the most ease when it comes to creating.

Having Javier in the company shapes the future of a department; he is a fundamental part of the evolution of a team.

Julie Grates

Javi is not only an incredible designer, but also a genuinely enjoyable person to partner and collaborate with on projects. Javi and I worked together at MullenLowe on a whole bunch of clients: Harley-Davidson, Monster.com, E*TRADE, and American Woodmark. He consistently wowed each of those clients with his beautiful work. Javi also worked so well with all the other disciplines, whether it was UX, content, or project and account management. He is especially talented and knowledgeable when it comes to creating design systems. Anyone who hires Javi would be so lucky to have him on his team. I miss working with him myself!

Andrew Bouchie 

Javier's creative prowess is matched only by his ability to inspire and guide teams towards excellence. He brings a unique blend of innovation and strategic thinking to every project, fostering a collaborative and positive work environment.

REFERENCES

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