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© 2026 Javier Salido. All trademarks belong to their respective owners. The typos are mine alone.
Rider app and website
Senior Designer, MullenLowe U.S.
I ride, and that turned out to matter more to this project than any brief could have.
CHALLENGE
A rider-facing app needs features that hold up on an actual ride. The road is a harder critic than any slide deck.
SOLUTION
GPS route creation and a leaderboard ranked by miles ridden came out of my own riding, not a feature-request document. I also designed the current Harley-Davidson website, including the product pages, some of the most complex on the site, with a 3D bike render and interactive specs for every model.
The client built both features into the final app exactly as I designed them. A product shaped by someone who actually rides.
Looking for a Principal role or fractional design leadership. Glad to talk if something sounds like a fit.
© 2026 Javier Salido. All trademarks belong to their respective owners. The typos are mine alone.
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